The sound of the expert absurdist



About the case

We have been working with Mailchimp designing their sonic identity; a signature sound, a brand music theme and a bumper package.

Mailchimp’s illustration concept became our northern star for how we decided to amplify the brand through music

“ A very unique, artful point of view. Intentional imperfections and strange proportions. Naive and childlike but, at the core, both masterful and more complex than it initially appear. “

Mailchimp - Brand theme



The Mailchimp Signature sound consists of two notes pulled from the music theme:

The Signature sound has been designed to work both as a standalone and in sync with logo animation.

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